Much Ado About Nothing Movie

Much Ado About Nothing Movie Free Online Research Papers Reading a play, novel, or poem creates an image in our minds that depicts how we see what we read. The characters come to life, we are suddenly in the middle of the scenery, and we begin to feel what the characters are feeling. All these images help us understand and get wrapped up in what we read. However, sometimes when these plays, novels, and poems are put into movies or pictures, they change. The actual storyline and characters themselves often stay the same but the way they are portrayed changes how we view it. For example the plot of Mucho Ado About Nothing is the same in both the play and movie, but Branagh’s depiction of the characters’ and scenes differ from how Shakespeare originally wrote them. A movie depiction of a character may be completely different than how we had imagined when we were reading. This is how I felt about Much Ado About Nothing. As I read the play certain images came to mind for certain things. I imagined characters a certain way. Yet whe n I watched the film by Branagh, many things were not as I had pictured. The differences in the characters’ personalities and appearances, the way certain scenes played out and the overall emotions that the film chose to exaggerate altered how I had imagined the play would be. We imagine the characters in a play like Much Ado About Nothing to be like people we know. We picture them to look and behave a certain way. The differences between my idea of how the characters would be and how they were actually portrayed proved as a great example of how viewing the movie altered the play. For example, as I read the play I imagined Hero and Beatrice to be very different. Hero comes across as someone who is very shy and soft spoken when reading the play. Her language in the play hints that she is very polite and respectful. In Act II, scene I when the subject of marriage comes up, Beatrice mocks Hero for always doing what will please her father. Beatrice quotes Hero saying, â€Å"Father, as it please you† (II, I, 52-53). Hero cares deeply for her cousin, father and Claudio. She proves this by helping set Beatrice up with Benedick saying, â€Å"I will do any modest office, my lord, to help my cousin to a good husband† (II, II, 365-366). Through reading you can sense that Hero is very kind and genuine. This is similar to how she was portrayed in the film; however, in the film of Much Ado About Nothing she is a lot younger than I imagined. Hero looks like a young teenage girl in the movie, not a woman who is about to be married. As for Beatrice, the same spunky personality was shown in the play as well as the movie. The difference was that in the movie Beatrice seems much older and more cynical. The flirty undertone in her insults to Benedick more often sounded like genuine putdowns as opposed to her way of hiding her true feelings for him. For example, in Act I scene I, the exchange between Benedick and Beatrice seemed more flirtatious in the play than how it was shown in the film. â€Å"I wonder that you will still be talking, Signor Benedick, nobody marks you† (I, I, 114-115). In the film Beatrice sounds angry when she says this to Benedick instead of in a more playful tone. These were subtle changes that Branagh made to the characters’ in the film but they did make a difference. The staging during the scenes and the emotions we expect from them are also very important when reading. With the play we imagine how it would be acted out, where it would be acted out and the kind of emotion the character would be saying the lines with. Of course, there will be differences when the play is turned into a movie since there are no stage directions; however, there were a few specific scenes that stood out to me. The first scene that played differently than I had anticipated was the scene at the masquerade party. In the play Don Pedro and Claudio devise the plan to disguise Don Pedro so he can talk to Hero for Claudio; however, in the film, Don Pedro was hardly disguised. To me it seemed perfectly clear that it was not Claudio. I thought it would be sneakier than how it was portrayed since in the play it seemed that Don Pedro was going to lead Hero to believe that he was Claudio. Don Pedro said to Claudio: I will assume thy part in some disguise And tell fair Hero I am Claudio, And in her bosom I’ll unclasp my heart And the conclusion is, she shall be thine (I, I, 311-321). Since Don Pedro stated that he would tell Hero he is Claudio in the play, when I saw the film it surprised me to see how obvious the distinction was. Another scene that played out differently than in my mind was the wedding. When Claudio finds out about Hero being unfaithful in the play, the anger and hurt he feels is clear through the text however; in the film, this scene seems to be much more dramatic. Don Pedro practically has to hold Claudio back from attacking Hero and at the altar Claudio screams at Hero and acts very violently. Claudio says mean and hurtful things to Hero in the play, and in the movie these words are very dramatic. For example when Claudio says, â€Å"There, Leonato, take her back again/Give not this rotten orange to your friend† (IV, I, 30-33). I had imagined him being more hurt or upset and less angry during this scene. Leonato reacted similarly in the wedding scene when he jumped after his daughter because he was so embarrassed by h er behavior, even telling her, â€Å"Death is the fairest cover for her shame/That may be wished for† (IV, I, 122-124). The ending was the biggest difference between the play and film. In the play everything just ends, whereas, in the film it ends with people dancing and singing happily around the town. I think this ending was better than the play because it brought more closure for the audience since it was less abrupt. By showing a ‘happily ever after’ ending to the film it helps the audience feel as if they have fully understood and enjoyed the entire play. No matter how closely a movie may follow the plot or script from a novel or play, there will be differences between the two. The reason for this is simple. People want to see drama. Especially with Shakespeare’s Much Ado About Nothing, where many readers may not fully understand the story. The dramatic over exaggeration of certain characters and scenes are not because the director was bored with the play. Branagh understood that in order to fully make the audience understand Shakespeare while being faithful to the script, certain scenes and characters would have to be altered. Whether it is the dialogue, the scenes or the characters that end up changing, it always makes for an interesting comparison. At times we find ourselves loving the movie version and other times we hate it. In Much Ado About Nothing I loved the movie despite the fact that things did not always turn out as I had imagined. Overall seeing the movie helped me understand the play better as a whole. Research Papers on Much Ado About Nothing MovieWhere Wild and West MeetHonest Iagos Truth through DeceptionMind TravelHarry Potter and the Deathly Hallows EssayThe Fifth HorsemanBook Review on The Autobiography of Malcolm XRelationship between Media Coverage and Social andAnalysis Of A Cosmetics AdvertisementThe Effects of Illegal ImmigrationEffects of Television Violence on Children

Transitive Twist on Agree

Transitive Twist on Agree Transitive Twist on â€Å"Agree† Transitive Twist on â€Å"Agree† By Maeve Maddox A DWT reader wonders about the following uses of the verb agree in a British publication: In a November white paper laying out its vision for independence, Scotland said it would expect to agree a mechanism with London, whereby it would gradually refinance its share of the UKs debt as gilts matured. Under the proposed legislation, the US would place even tougher international restrictions on Iranian oil exports if it fails to agree a final nuclear deal over the next six months. Says the reader, In both, agree is used without a preposition following it. To my Canadian ears, this sounds odd. Is this a chiefly British use or did I simply miss that grammar class? When must one use a preposition with agree and when is it best avoided? Until this reader pointed it out, I’d never noticed this usage. A cursory web search leads me to believe that it is an aberration of British English and may be creeping into American usage by way of journalists who cover European news for the international market. I found this naked agree in respected British publications: Blackberry and Foxconn agree a five-year deal BBC News Business Arsenal manager Arsene Wenger could agree a new three-year contract as early as this week as Stan Kroenke jets in to London The Independent Belfast pub bosses quit over a failure to agree lease Belfast Telegraph I found the usage on a British banking site: Agreeing a formal overdraft is fee free and keeping within your limit is a cost-effective way to manage your account. Agree your overdraft limit in advance. It occurs in a headline about U.S. affairs at an international news site: Democrat and Republican negotiators agree a new spending bill to put before Congress Euronews And it occurs at Forbes.com in a headline over an article written by a European correspondent: Time For ECB To Agree A New Plan For  Cyprus It has even found its way into the OED in a quotation from 2007: This does not stop retrials being ordered where the jury has failed to agree a verdict. C. Elliott F. Quinn Eng. Legal Syst. (ed. 8) iv. xxiv. 549. I find this usage not only odd, but extremely disagreeable. For me, agree is an intransitive verb. It does not take an object. A jury agrees on a verdict. Friends agree with each other. Countries agree to a plan. So far, the transitive usage that has countries â€Å"agree plans† and bank customers â€Å"agree overdraft limits† is distinctly British usage. May it remain so. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:Avoid Beginning a Sentence with â€Å"With†English Grammar 101: Verb MoodDrama vs. Melodrama

Comparetive Advertising Essay Example | Topics and Well Written Essays - 1000 words

Comparetive Advertising - Essay Example In a direct comparative advertising, a product or the particular features of a product are specifically compared with same features of a specified competitor. In the second classification, an advertisement describes only one product or the features of that one product and favorably compares it with all other competing products in an indirect and general way (Comparative Advertising 3). Comparative The utilization of comparative advertising in the United States mounted with the Federal Trade Commission's contention that "direct comparative ads, which provide information on named competitors, result in more informed decision making (Pechmann & Esteban 1)." There had been a widespread debate whether this type of advertising must be permitted. After it had been approved in the US, there is an ensuing controversy of its effectiveness. Though many American companies use comparative advertising in their operations, its efficiency as a marketing tool to create demand is still in question. Others claim that instead of boosting revenue, comparative advertising fail to reach the target audience with the intended message. This situation dampens the efficiency of marketing campaign but also misleads buyers. The effectiveness of comparative advertising is linked with various factors notably cultural and degree of comparison. ... This paper aims to assess the efficiency of comparative advertising in the US market. It also aims to expose the significant factors which should be considered before coming up with an effective comparative advertising campaign. In order to develop the idea further, two different advertisements, Miller and Urine-Gone which are examples of comparative advertising will be utilized. It should be noted while Miller employs a direct advertising campaign, Urine-Gone uses lesser degree by using an indirect approach. The commercial of Miller shows a consumer which made a decision of choosing the Miller product after being presented with other competitors' brands inside the refrigerator. The main rationale of using comparative advertisement rests on the premise that this marketing tool significantly affects the behavior of customers as well as the image of the business. This claim was supported by the study conducted by Bennett which revealed that projected brand quality in comparative ads is directly correlated with improvement in buyer behavior (Bennett 93). Urine-gone was able to achieve this result as it became quite successful in gaining customers' preference towards the products by using a comparison on the features of its product to the ones made by its competitors. On the other hand, it was found out that the higher intensity of comparison in advertising decreases its efficacy. The research conducted by Barrio-Garcia which analyzed how buyers respond to comparative advertising and confirmed that the greater the degree of comparison results in lower consumer perception and increases counter-arguments among customers on the true value of the product. Thus, analyzing the ad

Introduction to Management -- Economics, Finance and Management Assignment

Introduction to Management -- Economics, Finance and Management - Assignment Example One of the stakeholders of the firm may be its customers who can significantly be involved in the stakeholder’s conflict. This may be due to the fact that the customers may not be willing to purchase the products of the firm due to various reasons including firm’s reputation for providing environment friendly products etc. This may be an strong point of conflict between the firm and its most important stakeholders. Government can be another important stakeholder in this business because Government has the overall responsibility of ensuring that firms are meeting the exact criteria as laid down by the law. Further, it can also be at conflict with other stakeholders because Government often take unilateral decisions which may adversely affect other set of stakeholders. As such government takes such actions very wisely in order to avoid direct conflict with other set of stakeholders. Every commercial organization has the sole purpose of achieving higher value for its shareholders. As such it is important that it must earn profit and maximize it to the fullest advantage of the shareholders. Profit maximization therefore is a term which is used to indicate that the firm’s value is what it should have been rather than what it is now. Profit satisficing on the other hand is the firm’s pursuit to earn satisfactory profits rather than maximum profits. This can be due to the fact that a firm might have some other objectives to pursue rather than the profit maximization. Such objectives can included maximization of market value etc. it is also important to note that the notion of profit satisficing differs from firm to firm and each management or firm may pursue the aim in different manner. From the given facts in the essay study it seems that the firm is a profit satisficer as its objectives and actions indicate that it is attempting to increase the profitability to a reasonable level. It is important to note that the profit

Virus hunters Essay Example for Free

Virus hunters Essay Question 1: 1. Keeping professionals excited about work that is routine and standardized and chaotic is a major challenge for Vincent Weafer. How could he use technical, human, and conceptual skills to maintain an environment that encourages innovation and professionalism among the virus hunters? Answer: 1. Vincent Weafer’s involves following techniques that encourage innovation and professionalism among the virus hunters: Firstly, he divided work into smaller and specialized groups to increase the coefficient of efficiency. Secondly, to attain professionalism he focuses on efficiency by using technical skills that help the virus hunters recognize any virus with less time. He involves very smart and creative business model, which allows to keep working on the project without stopping. As the work keeps on moving and never stopped. When Santa Monica’s team finished, Tokyo’s coworkers took over, when Japanese team finishes this handed over to Dublin and then again back to Santa Monica. Question 2 2. What management roles is Weafer playing as he: (a) has weekly security briefing conference calls with co-workers around the globe, (b) assessed the feasibility of adding a new network security consulting service, and (c) keeps employees focused on the company’s commitments to customers? Answer: Vincent plays following roles: a) Vincent plays a role of an organizer in calling up weekly briefings with co-workers. These conference sessions help to set strong and trusting relationships with employees which might and will built a stable and safe-work environment where everyone could does his or her best to accomplish team target. b) He plays a role of decision maker and (or) planner by assessing the feasibility of installing a new network security consulting service. Vincent make a decision based one the study that has been done and here he is acting as a planner. He then also divides the work into groups and gives them tasks according to their specialization. c) Here Vincent plays a role of leader as he motivated his employees to focus on company’s liabilities to provide better security to the costumers. Question 4 What could other managers learn from Vincent Weafer and Symantecs approach? Answer : 1) competitive advantage through efficiency. 2) Recognize problem areas and implement 3) †¨Customer focus.

Starbucks :: essays research papers

Starbucks is a corporation that offers specialty coffees, coffee beans, cold blended beverages, pastries, coffee related products and machines, and tea. Starbucks opened its first location in 1971 in Seattle. By the year 2000, Starbucks had over 3300 locations, and it is still growing. SWOT STRENGTHS:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  2000 marked 5th consecutive year of sales increase.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Low long-term debt to equity ratio of 0.01, company has good financial standing.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  1993, Opens second roasting plant in Kent, Washington in order to maintain on-time production and delivery, then in 1995 opened state of the art roasting facility in York, Pennsylvania.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Howard Schultz joins corporation in 1982, is a visionary leader who made Starbucks the famous coffee bar that it is today. In 2000, Schultz assumed role of chairman and chief global strategist. WEAKNESSES:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Low presence in third largest coffee market, Japan and Asia.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Limited (currently increasing) channels of distribution. OPPORTUNITIES:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Schultz sees opportunity to make coffee/espresso bar available to everyone: (i.e.: new channels of distribution) o  Ã‚  Ã‚  Ã‚  Ã‚  1990 – Horizon Air Account o  Ã‚  Ã‚  Ã‚  Ã‚  1991 – First licensed airport location o  Ã‚  Ã‚  Ã‚  Ã‚  1992 – Nordstrom Account o  Ã‚  Ã‚  Ã‚  Ã‚  1993 – Barnes & Noble relationship o  Ã‚  Ã‚  Ã‚  Ã‚  1994 - Starwood Hotel Account o  Ã‚  Ã‚  Ã‚  Ã‚  1995 – United Airlines Account o  Ã‚  Ã‚  Ã‚  Ã‚  1997 – Canadian Airlines Account o  Ã‚  Ã‚  Ã‚  Ã‚  1998 – Grocery store coffee bars due to agreement with Kraft Foods. o  Ã‚  Ã‚  Ã‚  Ã‚  2000 – Host Marriott International Agreement  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Global Opportunities: o  Ã‚  Ã‚  Ã‚  Ã‚  Opens locations in several countries.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Other types of drinks, including cold coffee beverages, blended drinks, fruit drink, and tea. THREATS  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Small coffee shops in New York are trying to compete with Starbucks on the basis of customer loyalty.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Protesting against Starbucks for using milk with artificial bovine growth hormone. GOST GOALS  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Open 1,200 new locations in 2001, 900 in the United States.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Open new store in Vienna by end of 2001.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Open 10-15 new stores in Zurich within the next 12-18 months.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Distribution of new Bottled Frappuccino Coffee Drinks, from affiliation with PepsiCo, to entire USA by September 2001.

Leadership in the Public Policy Making Process Essay

Leadership is a momentous role to have when it comes to how an agency handles actions and policies. Effective leaders can increase organizational efficiency, provide greater direction for employees, help members of an organization realize their potential, and improve organizational culture (Cropf, 2008, p233). It is possible for a leader to be low down in the organizational framework as well as at the top. An organization must determine what is needed for its leaders to be effective and what requirements will address those needs. Leadership is needed in a number of areas in public service: (1) developing a clear vision for the organization, (2) working across multiple constituencies, (3) recognizing social and ethical values, (4) creating vibrant organizational networks, (5) enhancing organizational performance, and (6) maintaining democratic values (Cropf, 2008, p 234). Leaders is recognized a need to have certain values, encourages and help build an environment where teamwork is normal, motivates and inspires others, has a vision, helps to motivate to work toward the vision, and has a lasting change. Executives who exhibit leadership qualities beyond their assigned status exercise influence through both positional authority and personal authority (Cropf, 2008, p237). Leaders have the qualities that it takes to build the correct team. A leader may not have all the needed skills to accomplish a task but by building relationships, the right person would be motivated to assist with the completion of the vision. Public Policy and Leadership Public policy transformational leaders who exhibit charisma would be a great talent. These leaders help to motivate others to their way of thinking. They can have a vision but through relationships, they tend to enthuse followers with a commitment that can be extraordinary. It is through this type of motivation that difficult or visions that are not thought to be possible are accomplished. President John F. Kennedy was a charismatic transformational leader. When he gave his Inaugural Address, he offered the memorable injunction: â€Å"Ask not what your country can do for you–ask what you can do for your country† (Beschloss, 2009). As a leader, he challenged an entire country to see and realize his vision. That is a great establishment of objectives and priorities of public policy. President John F. Kennedy made sure his team was aware of a clearly defined vision or purpose for the country. At a time when government and nonprofits aim to â€Å"work better and cost less,† understanding the many ways in which leadership works is a necessary tool for effective administration (Cropf, 2008 p 233). Public policy may not get a leader with all the desired qualifications like military experience or foreign policy. True leaders would not need to have this experience to be an effective leader because they would have the skills to motivate those who do and that would allow for a leader without this experience. The Current U. S. President Barrack Obama has not served in the military but was elected President in time of War. This is credence to his charisma and ability to get people to follow and support his vision. Conclusion  When you are looking at public policy and its leaders, it could be the president of the United States or the manager of the local Department of Motor Vehicles or even a librarian. It is how the person has a vision, sees the vision, relates and motivates other to believe in the vision that determines the leaders. It is different than being a manager but public policy is an area where vision is key and the ability to see that vision to the completion is a must. Leaders not only see what is best for them but what is best for organizations, countries, or constituents.

A Long Way Gone Research Paper Essay

When people imagine soldiers they think of strong men. However, some soldiers today are child soldiers. At a young age child soldiers witnessing and committing horrible acts of violence, which makes them at a higher risk for mental health issues like Posttraumatic Stress Disorder. Most child soldiers are between the ages of 15 and 18 years, but some are as young as 7 years old. At that young age children should not witness murder, rape, or even be able to be allowed to kill. According to Klasen, Oettingen, Daniels, and Adam,â€Å"Child soldiers refer to any person who is below the age of 18† (574). At that age it is a high risk that, that kid could be traumatized. Child soldiers are some of the most troubled populations of children and adolescents. According to Klasen, Oettingen, Daniel, and Adam,â€Å"The experiences the children the children are inflicted on are beatings, torture, witness of killing, and sexual abuse† (573). Also, according to Klasen, Oettingen, Daniels, and Adam, children who have traumatic experiences are more likely to have mental health issues (574). One of these problems is Posttraumatic Stress Disorder (PTSD). According to Bayer et. Al and Vinck et, al, â€Å"child soldiers with more posttraumatic symptoms are less open to reconciliation, have higher feelings of revenge, and favor violent forms of behavior to resolve conflicts (Klasen, Oettingen, Daniels, and Adam 580). Therefore, because of the violence the children are witnessing, they are developing mental health issues. These mental issues are affecting these innocent kids at very young ages. The reason why is because child soldiers are witnessing murder, r ape, and committing murder. There should be an urgent stop to this so call Child Soldiers.

MBA Waitlist Strategies for Business School Applicants

MBA Waitlist Strategies for Business School Applicants When people apply to business school, they expect an acceptance letter or a rejection. What they dont expect is to be put on an MBA waitlist. But it happens. Being put on the waitlist is not a yes or a no. Its a maybe. What to Do If Youre Put on the Waitlist If youve been put on a waitlist, the first thing you should do is congratulate yourself. The fact that you did not get a rejection means that the school thinks you are a candidate for their MBA program. In other words, they like you. The second thing you should do is reflect on why you did not get accepted. In most cases, there is a particular reason why. It is often related to lack of work experience, a poor or lower than average GMAT score, or another weakness in your application. Once you know why youre waitlisted, you need to do something about it other than wait around. If youre serious about getting into business school, its important to take action to increase your chances of getting accepted. In this article, well explore a few key strategies that might get you off the MBA waitlist. Keep in mind that not every strategy presented here will be right for every applicant. The appropriate response will depend on your individual situation. Follow Instructions You will be notified if you are put on an MBA waitlist. This notification usually includes instructions on how you can respond to being waitlisted. For example, some schools will specifically state that you should NOT contact them to find out why you have been waitlisted. If you are told not to contact the school, do NOT contact the school. Doing so will only hurt your chances. If you are allowed to contact the school for feedback, it is important to do so. The admissions rep may be able to tell you exactly what you can do to get off the waitlist or strengthen your application. Some business schools will allow you to submit additional materials to supplement your application. For example, you may be able to submit an update letter on your work experience, a new recommendation letter, or a revised personal statement. However, other schools may ask you to avoid sending in anything extra. Again, it is important to follow instructions. Do not do anything that the school specifically asked you not to do.   Ã‚   Retake the GMAT The accepted applicants at many business schools commonly have GMAT scores that fall within a particular range. Check the schools website to see the average range for the most recently accepted class. If you fall beneath that range, you should retake the GMAT and submit your new score to the admissions office. Retake the TOEFL If you’re an applicant who speaks English as a second language, it is important that you demonstrate your ability to read, write, and speak English at the graduate level. If necessary, you may need to retake the TOEFL to improve your score. Be sure to submit your new score to the admissions office. Update the Admissions Committee If there is anything that you can tell the admissions committee that will add value to your candidacy, you should do it through an update letter or personal statement. For example, if you recently changed jobs, received a promotion, won an important award, enrolled or completed additional classes in math or business, or accomplished an important goal, you should let the admissions office know. Submit Another Recommendation Letter A well-written recommendation letter may help you to address a weakness in your application. For example, your application may not make it obvious that you have leadership potential or experience. A letter that addresses this perceived shortcoming could help the admissions committee learn more about you. Schedule an Interview Although most applicants are waitlisted because of a weakness in their application, there are other reasons why it can happen. For example, the admissions committee might feel like they just dont know you or they aren’t sure what you can bring to the program. This problem could be remedied with a face-to-face interview. If you are allowed to schedule an interview with alumni or someone on the admissions committee, you should do so as soon as possible. Prepare for the interview, ask smart questions about the school, and do what you can to explain weaknesses in your application and communicate what you can bring to the program.

Quoting Out of Context Fallacy (Changing Meaning)

Quoting Out of Context Fallacy (Changing Meaning) The fallacy of quoting something out of context is often included in the Fallacy of Accent, and it is true that there are strong parallels. However, Aristotles original Fallacy of Accent referred solely to shifting the accent on syllables within words, and it is already stretched in modern discussions of fallacies to include shifting the accent between words within a sentence. To expand it further to include shifting emphasis on entire passages is, perhaps, going a bit far. For that reason, the concept of quoting out of context gets its own section. What does it mean to quote someone out of context? After all, every quotation necessarily excludes large sections of the original material and is thus an out of context quotation. What makes this a fallacy is to take a selective quotation which distorts, alters, or even reverses the originally intended meaning. This can be done accidentally or deliberately. Examples and Discussion Quoting out of Context A good example is already hinted at in the discussion of the Fallacy of Accent: irony. A statement meant ironically can be taken wrong when in written form because much irony is communicated through the emphasis when spoken. Sometimes, however, that irony is communicated more clearly through the addition of more material. For example: 1. This has been the best play Ive seen all year! Of course, it is the only play Ive seen all year.2. This was a fantastic movie, as long as you arent looking for plot or character development. In both of these reviews, you start out with an ironic observation which is followed by an explanation which communicates that the foregoing was meant to be taken ironically rather than literally. This can be a dangerous tactic for reviewers to employ because unscrupulous promoters can do this: 3. John Smith calls this the best play Ive seen all year!4. ...a fantastic movie... - Sandy Jones, Daily Herald. In both cases, a passage of the original material has been taken out of context and thereby given a meaning that is exactly the opposite of what was intended. Because these passages are being used in the implicit argument that others should come see the play or movie, they qualify as fallacies, in addition to just being unethical. What you see above is also part of another fallacy, the Appeal to Authority, which attempts to convince you of the truth of the proposition by appealing to the opinion of some authority figure - usually, though, it appeals to their actual opinion rather than a distorted version of it. It is not uncommon for the Quoting Out Of Context fallacy to be combined with an Appeal to Authority, and it is frequently found in creationist arguments. For example, here is a passage from Charles Darwin, often quoted by creationists: 5. Why then is not every geological formation and every stratum full of such intermediate links? Geology assuredly does not reveal any such finely-graduated organic chain; and this, perhaps, is the most obvious and serious objection which can be urged against the theory. The Origin of Species (1859), Chapter 10 Obviously, the implication here is that Darwin doubted his own theory and had encountered a problem he could not solve. But lets look at the quote in the context of the two sentences following it: 6. Why then is not every geological formation and every stratum full of such intermediate links? Geology assuredly does not reveal any such finely-graduated organic chain; and this, perhaps, is the most obvious and serious objection which can be urged against the theory.The explanation lies, as I believe, in the extreme imperfection of the geological record. In the first place, it should always be borne in mind what sort of intermediate forms must, on the theory, have formerly existed... It is now obvious that instead of raising doubts, Darwin was simply using a rhetorical device to introduce his own explanations. The exact same tactic has been used with quotations from Darwin about the development of the eye. Of course, such methods are not limited to just creationists. Here is a quote from Thomas Henry Huxley used on alt.atheism by Rooster, a.k.a Skeptic: 7. This is ... all that is essential to Agnosticism. That which Agnostics deny and repudiate, as immoral, is the contrary doctrine, that there are propositions which men ought to believe, without logically satisfactory evidence; and that reprobation ought to attach to the profession of disbelief in such inadequately supported propositions.The justification of the Agnostic principle lies in the success which follows upon its application, whether in the field of natural, or in that of civil, history; and in the fact that, so far as these topics are concerned, no sane man thinks of denying its validity. The point of this quote is to try and argue that, according to Huxley, all that is essential to agnosticism is to deny that there are propositions which we should believe even though we do not have logically satisfactory evidence. However, this quote misrepresents the original passage: 8. I further say that Agnosticism is not properly described as a negative creed, nor indeed as a creed of any kind, except in so far as it expresses absolute faith in the validity of a principle, which is as much ethical as intellectual. This principle may be stated in various ways, but they all amount to this: that it is wrong for a man to say that he is certain of the objective truth of any proposition unless he can produce evidence which logically justifies that certainty.This is what Agnosticism asserts; and, in my opinion, it is all that is essential to Agnosticism. That which Agnostics deny and repudiate, as immoral, is the contrary doctrine, that there are propositions which men ought to believe, without logically satisfactory evidence; and that reprobation ought to attach to the profession of disbelief in such inadequately supported propositions.The justification of the Agnostic principle lies in the success which follows upon its application, whether in the field of natural, or in that of civil, history; and in the fact that, so far as these topics are concerned, no sane man thinks of denying its validity. [emphasis added] If you notice, the phrase it is all that is essential to Agnosticism actually refers to the preceding passage. Thus, what is essential to Huxleys agnosticism is that people should not claim to be certain of ideas when they do not have the evidence which logically justifies such certainty. The consequence of adopting this essential principle, then, leads agnostics to repudiate the idea that we ought to believe things when we lack satisfactory evidence. Combining the Out of Context Fallacy with Other Fallacies Another common way to use the fallacy of quoting out of context is to combine with a Straw Man argument. In this, someone is quoted out of context so that their position appears weaker or more extreme than it is. When this false position is refuted, the author pretends that they have refuted the real position of the original person. Of course, most of the examples above are do not by themselves qualify as arguments. But it would not be unusual to see them as premises in arguments, either explicit or implicit. When this happens, then a fallacy has been committed. Until then, all we have is simply an error.

Marketing research Paper Example | Topics and Well Written Essays - 8500 words

Marketing - Research Paper Example The new system created a good data warehousing and customer data-analysis systems. The new system resulted in the a 300% increase in returns on investment between 1998 and 2000 (Gamble et al, 2010). Through the system, Cathay Pacific got information to support decision making. This resulted in the consolidation of data, more personalized service and improved target marketing. The Airline also introduced the Marco Polo Club in 1995 which is a brand loyalty programme meant to reward customers and encourage them to get some kind of compensation to stick to the Cathay Pacific (Horner & Swarbrooke, 2012). Marco Polo Club is a part of One-World Alliance. The Marco Polo Club has four classes, Green, Silver, Gold and Diamond. Each class has its own benefits. Amongst the many benefits include the fact that Silver members can pay the rate of the economy class and check in at the business class. Gold members on the business class can check into One World Alliance Executive lounges in Airports a round the world. Diamond members can have some excess luggage when they travel in the business class. (Horner and Swarbrooke, 2012). This programme has worked successfully for Cathay Pacific for all these years. Research Question Questions Cathay Pacific is currently a very profitable business venture. It is successful in many different areas and parts of Asia and the Pacific region. The Airline continues to attract more customers and it remains competitive ahead of other regional players like Emirates and other players from different parts of the Southern continent world. This research would seek to examine some important elements and important components of the success of Cathay Pacific. This research would set off to ask: what customer relations management system does Cathay Pacific use? What is the role of the customer information system in promoting customer relations in the Airline? What is the system of operation of the One-World Alliance and Marco Polo Club? What do customer s say about these loyalty programmes and systems of Cathay Pacific? Research Aims and Objectives The aim of the research is to examine: the effectiveness of the customer relations management systems of Cathay Pacific in the promoting corporate image and enhancing customer loyalty. In doing this, the following objectives would be assessed: 1. A critical examination of the customer relations management (CRM) system of Cathay Pacific. 2. An assessment of the effectiveness of the Cathay Pacific loyalty programmes. 3. Effects of customer loyalty programmes of Cathay Pacific on customer loyalty and corporate image. 4. Examination of the impact of customer relationship management on Cathay Pacific. Research Method The research methodology is the approach that is used to enquire into a given matter to attain the objectives of a given research (Saunders et al, 2009). The research methodology refers to the various activities that are carried out in order to attain the aim of a research. In or der to attain the research results, there would be four distinctive phases that would be carried out to complete the study. The research would involve the collection of data, analysis of the data and conclusion. Data Collection Data would involve information collected from primary and secondary sources. This data would be collected in correspondence with the four objectives. In the first phase, data would be collected from secondary sources. This would involve inf